Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Commercial Cleaning Pricing Checkup with the keyword “CHECKUP”. Each banner is shown at real phone size too, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → coaching.cleancorp.com/pricing-checkup, then upload the tile as its image. Put it first.
  5. Reply to every “CHECKUP” with the link, then the DM below.

Five options

Option 1You on the ICON stage in the US, with the promise in one line. The one we'd pick.
Lisa Macqueen

I help commercial cleaning owners price for profit | CEO, Cleancorp (8 figures) | Won the ICON Award in the US | DM "CHECKUP" for my free pricing checkup

153/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2Your current banner's look, asking your buyer a question they say yes to.
Lisa Macqueen

Own a commercial cleaning company doing $500K to $2M? | I help you scale it for profit | CEO of an 8-figure cleaning company | As seen on CBS, NBC, FOX | DM "CHECKUP"

166/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3Your free Pricing Checkup as the hero, loudest on a phone.
Lisa Macqueen

Find where your cleaning prices leak profit in 3 minutes | Free pricing checkup | CEO, Cleancorp (8 figures) | Coach to commercial cleaning owners | DM "CHECKUP"

161/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your biggest number: $700K when you joined, 8 figures today.
Lisa Macqueen

I helped grow a stalled A$700K cleaning company to 8 figures | Now I help commercial cleaning owners price for profit | CEO, Cleancorp | DM "CHECKUP"

149/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5The media on your own site: CBS, NBC, FOX, Martha Stewart, AFR.
Lisa Macqueen

Price like an 8-figure commercial cleaning company | I help BSC owners price every contract for profit | As seen on CBS, NBC, FOX, Martha Stewart | CEO, Cleancorp | DM "CHECKUP"

177/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door to pick up my grandson Teddy, so I wanted to send this before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!).

Quick intro. I'm Lisa, CEO of Cleancorp, a commercial cleaning company in Australia. It was stuck at $700K AUD when I joined, and we grew it to 8 figures. Now I also help commercial cleaning owners price their contracts for profit.

Your profile reminded me of [CLIENT NAME], who I was just on a call with.

[He/She] stopped bidding on gut feel, and [RESULT].

Here's why it works. We price every account from the real cost of an hour of cleaning, not a markup. Most owners add 30% and think that's their margin. It's actually closer to 23%.

It took me nearly 20 years inside Cleancorp to get this right.

Right now we've got an offer where [THE OFFER].

As you can imagine, the low bid isn't a big fan of us haha.

Anyway, I really have to go or Teddy will be waiting.

Happy to walk you through it. Are you free [TIME 1] or [TIME 2] tomorrow?

If not, no biggie. I can just send you my free Pricing Checkup instead. It's 12 questions, takes about 3 minutes, and shows you where your pricing is leaking profit.

Nice to meet you!

Cheers,
Lisa

Before it goes live

  • Your Featured section: the Pricing Checkup isn't in it yet. Today it shows Unlocked, Cleancorp Coaching and the Australian pricing calculator. Add the Checkup first so the banner, headline and link all match.
  • Your About: it still opens on Australian facilities managers. If this kit is for US cleaning owners, the About should follow it.
  • CBS, NBC, FOX, Martha Stewart: these are from the "As featured in" row on your coaching site. Check you're happy for them to sit on your LinkedIn too (options 2 and 5).
  • Currency: option 4 says A$700K so US owners don't read it as US dollars. Option 2's $500K to $2M is your US buyer's own range.