Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Commercial Cleaning Pricing Checkup with the keyword “CHECKUP”. Each banner is shown at real phone size too, so you can see it reads.
Your free Pricing Checkup stays the giveaway (DM "CHECKUP"). The next step up is a small live Zoom, "From $700K to $2M", built on how you grew Cleancorp from a stalled $700K to $2M in two years. The one-shot DM goes to anyone who engages or connects. These invites go to US cleaning owners on your list, with that story as the hook. Everyone who books gets a quick call, then Unlocked.
I help commercial cleaning owners price for profit | CEO, Cleancorp (8 figures) | Won the ICON Award in the US | DM "CHECKUP" for my free pricing checkup
This is the real size on a phone. Every word is readable.
Own a commercial cleaning company doing $500K to $2M? | I help you scale it for profit | CEO of an 8-figure cleaning company | As seen on CBS, NBC, FOX | DM "CHECKUP"
This is the real size on a phone. Every word is readable.
Find where your cleaning prices leak profit in 3 minutes | Free pricing checkup | CEO, Cleancorp (8 figures) | Coach to commercial cleaning owners | DM "CHECKUP"
This is the real size on a phone. Every word is readable.
I helped grow a stalled A$700K cleaning company to 8 figures | Now I help commercial cleaning owners price for profit | CEO, Cleancorp | DM "CHECKUP"
This is the real size on a phone. Every word is readable.
Price like an 8-figure commercial cleaning company | I help BSC owners price every contract for profit | As seen on CBS, NBC, FOX, Martha Stewart | CEO, Cleancorp | DM "CHECKUP"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door to pick up my grandson Teddy, so I wanted to send this before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!).
Quick intro. I'm Lisa, CEO of Cleancorp, a commercial cleaning company in Australia. It was stuck at $700K AUD when I joined, and we grew it to 8 figures. Now I also help commercial cleaning owners price their contracts for profit.
Your profile reminded me of [CLIENT NAME], who I was just on a call with.
[He/She] stopped bidding on gut feel, and [RESULT].
Here's why it works. We price every account from the real cost of an hour of cleaning, not a markup. Most owners add 30% and think that's their margin. It's actually closer to 23%.
It took me nearly 20 years inside Cleancorp to get this right.
Right now we've got an offer where [THE OFFER].
As you can imagine, the low bid isn't a big fan of us haha.
Anyway, I really have to go or Teddy will be waiting.
Happy to walk you through it. Are you free [TIME 1] or [TIME 2] tomorrow?
If not, no biggie. I can just send you my free Pricing Checkup instead. It's 12 questions, takes about 3 minutes, and shows you where your pricing is leaking profit.
Nice to meet you!
Cheers,
Lisa
From $700K to $2M. Live on Zoom on {Day + date} at 6pm Eastern. 60 minutes plus 30 minutes of Q&A, [SEATS, e.g. 20] seats, US commercial cleaning owners doing $500K to $2M.
The promise: the five decisions that took Cleancorp from stuck to $2M, in the order you made them, so they can see which one they're missing.
What we cover: 1. The five decisions, with the real numbers. 2. Pricing: why a 30% markup is really about a 23% margin, and how to price from the loaded rate and still win the bid. 3. Getting off the night shifts: the systems and the management layer.
Why this workshop: Your own story: you joined Cleancorp in 2007 when it had stalled at $700K, and it crossed $2M within two years (your workshop page and 12+ posts). Your coaching clients on your site (Damien, Paula, Jon) don't have numbers yet, so this uses yours. Your figures are Australian dollars. The page doesn't say so, so if an owner asks, tell them.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE, e.g. ISSA Show / BSCAI]." Then carry on with the message. Swap the highlighted bits. [Square brackets] you fill in; {curly brackets} fill automatically.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for commercial cleaning owners on Zoom on {Day + date}, walking through exactly how I grew Cleancorp from a stalled $700K to $2M in two years.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for commercial cleaning owners on Zoom on {Day + date}, walking through how fixing our pricing took Cleancorp from $700K to $2M in two years, without chasing more accounts.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for commercial cleaning owners on Zoom on {Day + date}, walking through how we took Cleancorp from $700K to $2M in two years, and got the owner out of the building at night.
Would you like to come?
Hey Mike, I saw your post about losing the medical office bid to a guy charging $18 an hour.
I'm hosting a small workshop for commercial cleaning owners on Zoom on Thursday, October 22, walking through how fixing our pricing took Cleancorp from $700K to $2M in two years, without chasing more accounts.
Would you like to come?
Hey {First name}, I was chatting to [A PEER LIKE THEM, e.g. an owner in Texas about to crack $2M] who's stuck on [PROBLEM], and it reminded me to reach back out.
Want to come?
Problems to pick from: bidding off the incumbent's price minus a bit, just to win the account; 30 accounts in and the profit hasn't moved; still running the crew themselves at 9pm. Only name a peer you actually spoke to.
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] commercial cleaning owners on {Day + date} at 6pm Eastern, and we'll go deep on pricing from your loaded rate so you still win the bid.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today (your time)? I'd love to run you through who else is coming.
Subject: Your private invite: commercial cleaning owners workshop, {Day + date}
Hi {First name},
I'm hosting a small private workshop for commercial cleaning owners on Zoom on {Day + date}, walking through exactly how I grew Cleancorp from a stalled $700K to $2M in two years.
Would you like to come?
Lisa
Subject: Re: Your private invite
Hi {First name},
I was chatting to [A PEER LIKE THEM] who's stuck on [PROBLEM], and it reminded me to reach back out.
Want to come?
Lisa
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] commercial cleaning owners on {Day + date} at 6pm Eastern, and we'll go deep on pricing from your loaded rate so you still win the bid.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it.
And if you're snowed under, just let me know and I'll reach out for the next one.
Lisa